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Using PR and Social Media to Generate Buzz for Your Startup
Wednesday, October 13, 2010 from 6:30 PM to 9:00 PM (EDT)
New England Venture Network (NEVN), the largest network of young venture capital professionals on the East Coast, will host a panel discussion on public relations and social media for startups as part of Boston Region Entrepreneurship Week (BREW).
The panel, "Using PR and Social Media to Generate Buzz for Your Startup" will feature journalists and bloggers who will discuss how their jobs and the way they cover startups has changed as a result of the social media explosion.
- Paul Gillin, author of The New Influencers (2007), Secrets of Social Media Marketing (2008), and Social Marketing to the Business Customer (co-authored with Eric Schwartzman, January, 2011).
- Gregory T. Huang, National IT Editor and Editor, Xconomy Boston.
- Galen Moore, staff writer, Mass High Tech & Boston Business Journal.
- Dan Primack, senior editor, Fortune.com.
"BREW Buzz" is scheduled for Oct. 13 at the offices of Cooley, LLP at 500 Boylston St., Boston Cocktails start at 6:30pm, followed by the panel at 7:15pm. Admission is free, but attendance is limited.
In addition to NEVN, the panel is sponsored by Birnbach Communications (www.birnbachcom.com), a boutique PR and social media agency, and the law firm of Cooley LLP (www.cooley.com).
"The way organizations of all sizes communicate their stories has changed dramatically with the rise of social media," said Rudina Seseri, a Principal at Fairhaven Capital and a co-chair of NEVN. "This panel will provide insight into the changing ways startups should be telling their stories and generating buzz. The panelists, who include a cross section of journalists and bloggers who cover the Boston startup sector, are going to share their perspectives on these critical changes."
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New England Venture Network
New England Venture Network (NEVN), the largest network of young venture capital professionals on the East Coast, is dedicated to cultivating sustained relationships to share resources, source deals, and advance members' careers. Open to qualified members of the venture capital community, NEVN is committed to providing networking events, educational panels, volunteer opportunities, and its industry-leading online portal, VentureNetwork.VC. Offering outstanding opportunities for leading venture capital service providers to connect with their clients, NEVN, which was founded in 1999, helps promote and support sponsored local nonprofit organizations. For more information or for information on membership requirements, visit www.venturenetwork.vc.